Tourism

Last year, the average rate for an overnight stay was recorded at 214.07 euros according to data from the national institute of statistics, INE.

The Don Carlos, originally a Hilton hotel that debuted in 1969, has served as a gathering place for the elite social scene. Throughout the years, the hotel has welcomed a mix of Spanish and international personalities, including celebrities, actors, and athletes.

The data from the real estate portal Idealista shows that rental prices in Marbella have increased by nearly 65% over the past five years.

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The town hall has approved the renovation of the property in Nueva Andalucia, which will require an investment exceeding eight million euros.

The project is part of the tourism strategy for major towns and cities in Andalucía and involves a 900,000 euro investment.

Despite setting a new record for hotel profitability, the Costa del Sol destination experienced a decrease of eight points in visitor numbers compared to 2023.