Evolution of Chinese Tourists in Marbella and Costa del Sol
Over the years, the profile of Chinese tourists visiting Marbella and the Costa del Sol has significantly evolved. These tourists are now recognized as high-spending individuals with a penchant for luxury and a preference for traveling during the off-peak season.
Marbella’s Focus on Chinese Tourism Market
In response to this shift, Marbella’s town hall tourism department is now concentrating its efforts on the Chinese tourism market. As part of its 60th-anniversary celebrations, Hotel La Fonda recently hosted a roundtable discussion titled ‘The Chinese market. Keys and potential of Chinese tourism. Marbella success story’ on Thursday, 10th April.
Addressing Chinese Tourists’ Interests
The roundtable participants discussed various aspects of tourism that particularly appeal to Chinese tourists. These include specialized services, iconic itineraries, and luxury shopping experiences.
Marbella’s Approach to Catering to Chinese Tourists
Laura De Arce, Marbella’s director of tourism, and Jennifer Zhang, the CEO of Asialink Spain, presented the event. De Arce expressed that the event provided an opportunity to highlight areas for improvement in their town. Additionally, it served as a valuable learning experience for local businesses to understand how to cater to this new visitor demographic.
