Trump’s Tariff Policy Could Impact Marbella’s Tourism and Investment
Donald Trump’s tariff policy in the United States may have a direct effect on Marbella, potentially impacting the number of visitors and investors coming to the town. This has raised concerns in what has recently become an emerging market for the local hotel and residential tourism sector.
US: An Established Market for Marbella
The United States is not just a budding market for this part of the Costa del Sol, it was beginning to become a well-established market. This was particularly evident after Marbella hosted the Solheim Cup golf tournament in 2023. The new directives initiated by the US president could significantly impact Marbella’s local economy.
First Test: The Easter Holiday Period
The Semana Santa and the broader Easter holiday period will serve as the initial test of how this policy might affect Marbella’s tourism industry. The US market has been a significant player in recent times. As Félix Romero, the municipal spokesperson, stated, this time of year is the precursor to the summer season for Marbella and San Pedro.
Marbella’s Response to the Situation
Despite the potential challenges, Marbella town hall will continue its efforts to attract tourists from the United States. In recent years, these tourists have been crucial to the luxury segment of the local market, both for their stays in hotels and villas and for the purchase of prime real estate. Romero emphasized the importance of making these visitors so satisfied that they don’t mind paying more to visit.
Monitoring the Situation
Local professionals in the tourism industry are on high alert, closely monitoring how Easter is progressing in terms of incoming investments and visitors from the USA. Romero noted that some issues related to the tariff war, such as fuel or travel costs, may already be affected by this situation. However, he assured that Marbella will continue to warmly welcome visitors from the USA, differentiating between governments and the people.
