Marbella Hosts the VIII National Congress of Tourism and Social Media
The Adolfo Suárez Fair and Congress Palace in Marbella is set to host the VIII National Congress of Tourism and Social Media this Friday. The event is organized by the Spanish Association of Hotel Directors (AEDH) and is expected to attract over 150 professionals from the tourism sector. The aim is to double the impact of previous editions, reaching over 50 million impressions.
Exploring Latest Trends in Online Tourism Promotion
This prestigious event will bring together experts, professionals, and entrepreneurs from the tourism industry and social media. The goal is to explore and discuss the latest trends and strategies in online tourism promotion. The congress will provide a unique opportunity to learn about the impact of new technologies, such as artificial intelligence and social media, on the development and promotion of tourist destinations.
Program Highlights: Mini-Lectures, Discussion Panels, and Round Tables
The Congress program will include mini-lectures lasting 15 to 20 minutes, as well as discussion panels and round tables addressing critical topics such as digital marketing, the current role of influencers in tourism, and the effective use of applications and web platforms to enhance the tourist experience. Additionally, there will be a fast networking session accompanied by a coffee break to encourage the exchange of ideas and collaborations among attendees.
Expectations for the Congress: Doubling the Impact of Previous Editions
This edition of the Congress aims to double the impact of previous editions, reaching over 50 million impressions in combination with the blog trip, exceeding 60,000 euros in Equivalent Advertising Value (EAV).
Emphasizing the Importance of Innovation in the Tourism Industry
Mayor Ángeles Muñoz, in her opening remarks, highlighted the importance of innovation in the tourism industry. She was accompanied by the president of the professional entity, Morey Pérez, who emphasized the growing importance of social media and artificial intelligence in the sector.
Marbella and the Costa del Sol: Preparing for the Best Summer Ever
The president of the AEDH noted that the event taking place in the city comes before what is expected to be the best summer ever. He pointed out that Marbella and the Costa del Sol have a lot to offer in the upcoming peak season, and the goal now is to provide the best experiences for customers.
Marbella: A Digital Hub for Tourism Experts
The event, which is attended by over 150 professionals in the field, also positions Marbella in the digital landscape and has brought together social media experts related to the tourism sector.
