This week, the Regional Minister for Tourism, Arturo Bernal, held a meeting in Marbella with the main technical team of data science experts participating in the collaborative EU initiative known as Tourism of Tomorrow Lab.
The Costa del Sol town is preparing to welcome the fifteenth World Tourism Cities Federation (WTCF) Congress, an international organization based in Beijing with 245 members representing 86 countries.
The project to revitalize the tower, costing one million euros, encompasses the creation of gardens, municipal offices, a center for visitors, and exhibition areas.
According to the mayor, the campaign's objective is to improve the reputation of the town located in Costa del Sol, portraying it as a high-quality destination that epitomizes excellence.
According to the November 2023 data, hotel occupancy in the Costa del Sol town experienced a five percent increase compared to the corresponding month in 2022.