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Marbella named Europe’s premier destination for 2024

April 25, 2024
Marbella named Europe's premier destination for 2024 - header 1 - Tourism -

Marbella: Europe’s Top Destination for 2024

Marbella has been recognized as the premier European destination for the year 2024. This esteemed honor was bestowed upon the city by Maximilien Lejeune, the CEO of European Best Destination (EBD), and was accepted by Marbella’s Mayor, Ángeles Muñoz. The event underscored Marbella’s dedication to providing exceptional tourism experiences, with a promotional impact valued at over 12 million euros and a global reach of 420 million travelers. Mayor Muñoz highlighted the significance of this award for Marbella’s brand and its commitment to high-quality tourism.

Community and Collaboration: The Key to Marbella’s Success

During her acceptance speech, Mayor Muñoz expressed her gratitude to the private sector for their involvement and urged local businesses to showcase this collective achievement. She emphasized that this award, endorsed by the European Union, reflects the shared views of travelers, tourism professionals, and the media.

Marbella: A Record-Breaking Global Recognition

The 2024 EBD award saw unprecedented participation, with over a million votes from 172 countries. Marbella emerged as the winner, receiving nearly 200,000 votes, surpassing renowned cities such as Lisbon, Budapest, Barcelona, Rome, Paris, and Milan. This achievement marks a significant milestone as Marbella becomes the first Spanish city to top this prestigious list.

Marbella’s Global Appeal

This recognition has significantly increased Marbella’s visibility on international platforms, including travel sites and esteemed publications like Forbes USA, Condé Nast, and Paris Match. These media outlets have played a crucial role in promoting Marbella’s excellence to a global audience.

Marbella: A Year of Historic Achievements

The year 2023 was a landmark year for Marbella, with record-breaking figures and a shift from seasonal to year-round tourism. The city has attracted affluent visitors who have been captivated by its offerings. This award further solidifies Marbella’s status as a year-round luxury travel destination.

Marbella: A Destination of Records

Maximilien Lejeune noted that the EBD award represents the voice of millions of travelers. He proudly stated that Marbella holds the record for the most votes ever received by a city in this competition. This distinction underscores Marbella’s appeal as the prime choice for those seeking the finest in gastronomy, wellness, sports, sun, beaches, and entertainment.

Marbella’s Comprehensive Tourist Offer

Marbella offers a wide range of attractions that cater to diverse tastes. From its pristine beaches and vibrant nightlife to its rich cultural heritage and luxurious resorts, Marbella presents a complete package for any traveler.

The Future of Tourism in Marbella

Looking forward, Marbella is poised to build on this success and continue enhancing its tourism infrastructure. The city plans to invest in sustainable tourism practices and further develop its luxury tourism sector.


Marbella’s recognition as the best European destination for 2024 is a testament to the city’s outstanding quality and the collective efforts of its citizens and stakeholders in the tourism industry. Marbella continues to shine as a beacon of excellence and hospitality, inviting everyone to experience its unique charm and allure. We, from, would like to extend our congratulations to the city and everyone involved in making this award a reality.

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